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April 2008

April 15, 2008

http://www.rocknrenew.com/mt-blog/2008/04/rock-n-renew-videos.php


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http://www.rocknrenew.com/mt-blog/2008/04/download-festival-bosto

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In the hot sun at the all-day Download Festivals, Rock ‘n Renew encouraged the crowd to help the earth stay cool.  Thousands of fans attended the festivals to see musical acts Modest Mouse, the Shins, the Yeah Yeah Yeahs, Snoop Dogg, and others.  Teaming up with the NRDC, Rock ‘n Renew handed out over  canvas bags to concert-goers in Boston and Chicago.  (Click here to see video of the bag giveaway and the crowd’s response.)  Fans were given paints, stencils and markers and personalized their bags with creative, humorous, and beautiful designs.  We reminded each fan that plastic bags take 12 million barrels of oil to make annually and that 100 billion plastic bags are thrown away in the US each year.  We asked them to use their new canvas bag instead:  at the convenience store, the supermarket, the book or music store—anywhere they could avoid putting yet another plastic bag into our already choked system.  Rock ‘n Renew founder Jonny Dubowsky also led a Q & A session with Adam Gardner from Guster, continuing our efforts to bring musicans and their fans together to promote environmental change.   













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http://www.rocknrenew.com/mt-blog/2008/04/barack-obama-campaign-r


















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On Super Tuesday, Rock ‘n Renew was asked to help make Barack Obama’s
California Primary Day Rally a sustainable and successful event.  Held
at the Avalon Ballroom, across the street from Capitol Records in
Hollywood, the event welcomed 1,500 campaign supporters who gathered to
watch the results and celebrate their hard work on the campaign.  In
between addresses from leading California politicians and VIPs, guests
viewed election returns, enjoyed music and cocktails, and had their
photo taken in a booth specially designed for the event. 

Rock
‘n Renew had the opportunity to speak to the large group of press
assembled at the event about the importance of environmental
initiatives and the need for every political candidate to address the
issue of global warming.  And, as always, we helped the crowd rock…and
renew. 










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http://www.rocknrenew.com/mt-blog/2008/04/la-fashion-trade-show-s

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With the motto “Green is the New Black,” Rock ‘n Renew stepped in to make the LA Fashion Trade Show CLASS in Santa Monica an eco-friendly, sustainable event.  Hosted by CLASS, the three-day show brought buyers and press together with 60 of the best brands in the business, including sustainability pioneer Linda Lowdermilk and other environmentally-conscious labels like Topo Ranch, Pure Play, and Re:Volve.  All participants were given the option to offset their CO2 with a donation to True Offsets, Rock ‘n Renew’s own carbon offsetting program, with the goal of making the show a carbon-neutral event.

Rock ‘n Renew helped implement green initiatives into every aspect of the tradeshow, including:

•    A green-powered generator to power outdoor tents
•    Canvas bags and reusable water bottles for distribution to each guest
•    Healthy, filtered water provided on-site by I love my H2O, eliminating the need for wasteful plastic bottles
•    Fresh, organic meals from FOOD+LAB served on biodegradable dishware
•    Recycled carpet and reusable signage at the venue
•    Recycling of all paper, glass and paper waste
•    Hybrid vehicles made available for rental with a special trade show discount
•    Fruit smoothies made on-site with bikes powered by 100% renewable, human-powered energy
—and much more.  

The show’s eco-initiatives generated a lot of press attention and praise from the fashion community.  (Click here for characteristic coverage of the event.)  With Rock ‘n Renew’s help, the trade show proved that being good to the environment is also good for business.  
























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