http://www.rocknrenew.com/mt-blog/2008/04/la-fashion-trade-show-s
With the motto “Green is the New Black,” Rock ‘n Renew stepped in to make the LA Fashion Trade Show CLASS in Santa Monica an eco-friendly, sustainable event. Hosted by CLASS, the three-day show brought buyers and press together with 60 of the best brands in the business, including sustainability pioneer Linda Lowdermilk and other environmentally-conscious labels like Topo Ranch, Pure Play, and Re:Volve. All participants were given the option to offset their CO2 with a donation to True Offsets, Rock ‘n Renew’s own carbon offsetting program, with the goal of making the show a carbon-neutral event.
Rock ‘n Renew helped implement green initiatives into every aspect of the tradeshow, including:
• A green-powered generator to power outdoor tents
• Canvas bags and reusable water bottles for distribution to each guest
• Healthy, filtered water provided on-site by I love my H2O, eliminating the need for wasteful plastic bottles
• Fresh, organic meals from FOOD+LAB served on biodegradable dishware
• Recycled carpet and reusable signage at the venue
• Recycling of all paper, glass and paper waste
• Hybrid vehicles made available for rental with a special trade show discount
• Fruit smoothies made on-site with bikes powered by 100% renewable, human-powered energy
—and much more.
The show’s eco-initiatives generated a lot of press attention and praise from the fashion community. (Click here for characteristic coverage of the event.) With Rock ‘n Renew’s help, the trade show proved that being good to the environment is also good for business.